Mybeat

In Q3 2000, Accenture and a world leading FMCG group were examining a potential joint venture with a capital requirement of ~£100M to fund a new high technology sales channel for music products and act as a marketing vehicle for the FMCG group.

Following an exhaustive review of the financial elements and technological background to the business plan over the period November 2000 to June 2001, the venture proceeded through a different vehicle with negligible capital requirements but which still met the marketing needs of the FMCG group.

James Haddock acted as interim CFO during the review